Casio Teams Up With Nicki Minaj And The Roots To Launch Acclaimed TRYX™

Casio’s TRYX OUT: NYC 2011 Launch Party Will be Held on April 7th at the Best Buy Theater

Casio America, Inc. announced that Nicki Minaj, one of the country’s hottest hip-hop artists, will help kickoff and celebrate the launch of the Casio TRYX by performing at TRYX OUT: NYC 2011 - Casio’s official launch party for the camera. Taking place on April 7th at the Best Buy Theater in New York City, TRYX OUT: NYC 2011 will also feature a performance by the legendary Roots, hip-hops’ influential and Grammy award‑winning septet.

“Casio is thrilled to have Nicki Minaj help us launch TRYX here in the U.S.,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “Just as Nicki brings a unique, exciting and fresh perspective to the world of hip-hop, Casio looks to do the same with TRYX and the digital imaging industry. Nicki’s enthusiasm adds tremendous value to TRYX OUT: NYC 2011, and the unquestionable ‘wow’ factor of her performance will help make this the ultimate launch event befitting such a game changing product.”
“Casio sure knows how to design a camera,” said Nicki Minaj. “I’m excited to be part of the TRYX OUT: NYC 2011 launch party and look forward to working together with Casio to make sure this camera gets the party it deserves! With a TRYX in my hand, there’s no doubt that I’ll be able to take incredible images and video on tour and beyond.”
“We are excited to perform at the launch event for the Casio TRYX,” said ?uestlove. “From what I hear, the camera has a state-of-the-art, innovative design, and I’m eager to get a chance to see it myself.”
 Taking place on April 7, 2011 at the Best Buy Theater in Times Square, TRYX OUT: NYC 2011 is Casio’s official launch party for the much anticipated TRYX. Attendees will have the ability to experience the camera before it hits store shelves as well as catch The Roots with a special guest performance by Nicki Minaj. TRYX OUT: NYC 2011 is expected to draw a number of celebrities and be an exciting, star-studded event. While TRYX OUT: NYC 2011 is open to consumers, it is an exclusive launch party which will require tickets. 

SOURCE Casio America, Inc. 
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